Nearly 15 years of experience in corporate marketing and branding, and many years in customer service call centers before that, provided me with a broad and deep understanding of how to present a strong, positive, memorable company image. Over the years, in addition to my corporate positions, I managed branding, marketing and public relations functions for a number of nonprofits, cooperatives, local government agencies and political organizations as a consultant.
Corporate Level Branding for Small Businesses and Nonprofits
Most branding and marketing principles used by corporations with 20,000 employees or more apply equally to organizations run by a few dedicated volunteers.
“You’re crazy,” I can hear you say. “I can’t afford to brand and market my business with just a tiny fraction of the financial and human resources available to a big corporation.”
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My response to that: You can’t afford not to.
Case Studies
In 2012, I decided to test my experience in a much more demanding position: as sole owner, president and chief operating officer of a startup sign company. ProSign Branding Solutions was born in December 2012. In addition to providing an income and asset for me and my family, starting and running a small business has helped me understand the unique branding and marketing needs of fellow small business owners.
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A dated or unpolished image simply will not attract and retain the customers, members or donors you need to sustain your business. Although many businesses survive in spite of such an image, attention to strong branding and marketing will certainly help you reach your full potential and thrive!
What does “branding” really mean and where do you start? Over the coming months, this blog will take a look at various branding efforts and how they apply to your business or organization. We’ll uncover and demystify many secrets while helping you brand and market your own business or organization, one step at a time, efficiently, effectively and affordably.
I look forward to interacting with all who visit here. Welcome!
~ Carolyn
Carolyn Sampson is owner and president of ProSign Branding Solutions, a full service sign and large format printing company serving Eagan, Apple Valley, Burnsville, Lakeville, Inver Grove Heights, Mendota Heights, West St Paul, Rosemount, Hastings, Farmington and the surrounding suburban St Paul, Minneapolis area. ProSign Branding is a certified woman owned business. In addition to fabricating and installing signs and graphics, the talented ProSign Branding Solutions team helps businesses and nonprofits brand and market themselves using beautiful logos and other images across exterior and interior signs, vehicle graphics, wall murals, trade show displays and printed marketing collateral.
