Author and recognized brand expert Dan Day kicks off the new year with a "Breakfast With Champions" session for business owners and leaders, filled with ideas to strengthen your value propositions to customers.
Teams need a purpose - a reason for being - and at the heart of your culture should be your Brand Statement. Dan shows us the steps to building a brand message your organization can grab onto and run with, to grow customers and profits. Good to Great author Jim Collins says, "A visionary company requires 1% vision and 99% alignment." Dan's proven process helps companies of any size build that vision and alignment, ensuring that the outcomes from this session will have net positive effects on your business results.
- Learn how the most profitable brands position themselves
- Identify what differentiates you from other companies with similar offers
- Understand how a Brand Statement is much more than words strung together
- Learn how to align your organization to grow faster and stronger
Click here to watch a short video.
About the Speaker
Dan Day is passionate about people in organizations being their brand. He coined the term "Brandtenders" and wrote a book about them. His game-changing thinking has been featured in several national publications. One university has called it, "A very important concept that's a brand-new way to think about people, brands and marketing."
Dan was on the BI Worldwide executive team when it won the Malcolm Baldrige National Quality Award for performance excellence, presented by the President of the U.S. Dan is a Board Member of the National Speakers Association, Certified Competent Toastmaster and had presented to thousands at universities, associations and businesses - always in an entertaining, down-to-earth style.
Investment: $20 for DCR Chamber members, $30 for non-DCR Chamber members - includes light breakfast
RSVP to Jessy Annoni at 651.288.9202 or jannoni@dcrchamber.com!
